1/11/2006

Whole Foods Commits to Wind Energy - Yahoo! News

Natural-food grocer Whole Foods Market Inc. said Tuesday it will rely on wind energy for all of its electricity needs, making it the largest corporate user of renewable energy in the United States.

The Austin-based company said it is purchasing 458,000 megawatt-hours of wind energy credits a year — enough to power 44,000 homes annually — from Renewable Choice Energy of Boulder, Colo.

The decision follows the publicly traded company's mission of environmental stewardship without losing sight of the bottom line, Whole Foods regional president Michael Besancon said.

"It's a sales driver rather than a cost," he said. "All of those things we do related to our core values: help drive sales, help convince a customer to drive past three or four other supermarkets on the way to Whole Foods."

Besancon declined to discuss the cost of the purchase but said it was in line with the company's current utility budget.

Whole Foods Commits to Wind Energy - Yahoo! News

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