9/23/2005

B.L. Ochman: Ford Launches Weird Talking Website That They Think is Viral

He, he, he... Those advertising guys are nutty! As BL Ochman asks, "Gotta wonder why someone thought this would sell cars?" -- law

Ford Belgium is running a slightly disturbing campaign where rather creepy little men and women talk about the cars in French. It's supposed to be viral: you can send it to an "ami" and there's downloadable wall paper and postcards of the creepy man and woman. There's Theramin music and there's even a live webcam on the site that is supposed to monitor viewers' reactions. Huh? Isn't that a Ray Bradbury story.

Gotta wonder why someone thought this would sell cars?

B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary: Ford Launches Weird Talking Website That They Think is Viral

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