That was a big part of the plan, remember ?
Well, after Abu Ghraib, after a cameraman and civilians were shot dead during a live TV show, after a marine executed an unarmed wounded man in front of camera and after US troops let dogs eat bodies in the streets of Fallujah, I think we can pretty much guarantee #3:
"Set up an example in the region, a lesson the Middle East would never forget"
That lesson is unforgettable alright. It's just not the lesson we hoped to teach...